* Collaborated with Art Director to create an interactive microsite that aligned Mercury Vehicles better with their style- and fashion-centric Brand Identity.
* Created a site requirements and animations specs guide to introduce Flash Developers and Digital Effects companies to the concept.
* Worked with both in-house and contract developers to increase site usability while adding interest.
* Worked with stylists to choose wardrobe and align the Brand with "metro cool" styles and fashions.
* Wrote all copy for microsite.
* Directed banner teams in nomenclature to be used when pointing towards Style Tour.
To see the working, interactive version, click here.
